https://www.racheldcampbell.co.uk/work daily 0.75 2026-03-12 https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1595950422402-QR3C9ZDY4UD0GY3316LF/Screen%2BShot%2B2020-07-28%2Bat%2B4.08.20%2BPM.jpg Work Prior to launch, we conducted shopper interviews with black women to better understand the cues they look for at-shelf when selecting a haircare product. https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/97e4b39f-62ac-4454-a3a3-0e487bf12e18/IMG_9937.JPG Work https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/21a990f1-60d3-4ec1-8579-9662b34becc3/Screenshot+2022-09-07+at+11.06.05.png Work https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1595950994614-KMCIDH0TIHAFDE2OI7R2/Screen+Shot+2020-07-28+at+4.44.16+PM.png Work The Scientists behind Pantene Gold Series educated consumers on the curation of the products and answered questions, adding credibility to Pantene which many often perceive as a "white girl brand". https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/bcf2b389-072a-4584-bccf-6607170f8710/IMG_9933.JPG Work https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/fe97a9bd-cd62-45f2-8ce6-d3aeaca35fdc/Screenshot+2022-09-07+at+11.07.18.png Work https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1595950642736-0J0VB4F5QROR26T9Q7RJ/Screen%252BShot%252B2020-07-28%252Bat%252B4.21.35%252BPM.jpg Work On our tour, we invited consumers to chat with celebrity stylist Chuck Amos who gave expert hair tips and discussed the power of this new product line. https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/6a9c77a4-9965-4de9-ac97-630868a02455/4As_1014_C-4723-LO.JPG Work https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1c024cb4-a0a1-4c99-ba1f-6514649c5685/Screenshot+2022-09-07+at+11.07.31.png Work https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/12977ea4-0775-4e08-920d-74764aa3de84/IMG_5516.JPG Work https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/97f3b073-848b-452f-8877-be72d1bc5668/Screenshot+2022-09-07+at+11.06.56.png Work https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/77e8b374-eef6-4285-9cd2-705f1c5cefbf/IMG_5513+2.JPG Work https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/59f2fd6c-d03e-4d69-b8a7-11917b67ffa9/Screenshot+2022-09-07+at+11.07.38.png Work https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/94ccb63e-18f2-4dd0-9f09-8e1b18130512/Screen+Shot+2015-09-13+at+8.41.43+PM.PNG Work https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/698598a7-078e-4d74-8062-d17400bcf298/Screenshot+2022-09-07+at+11.06.37.png Work https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/760096f2-9de0-4c8d-9314-f0d791088954/IMG_7241.JPG Work https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/79d28ee6-a959-478b-a2f5-e43a33ee0587/IMG_9963.JPG Work https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/8cc551e4-40cd-492e-aa8e-a6bdfbd8fe52/IMG_7214.JPG Work https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/ad8efc9d-33b7-41e7-8410-9230dc9202ce/IMG_7245.jpg Work https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1593188271288-TWT4OOEFGZ2Z32XR1S8D/Screen+Shot+2020-06-26+at+5.18.43+PM.png Work - OLAY When skincare shoppers turned to Olay.com expecting education and guidance, what they found was a regurgitation of old print ads and an unshoppable website looking its age. So we reinvented Olay.com as an online skincare aisle to meet the needs of today's shoppers. Olay's new digital aisle won her over with a 12% lower bounce rate and an add-to-cart rate that more than doubled. https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1593345878327-LXOQBBBHYYZSNZ660TIH/Passionate%252BExplorer%252BCell%252BPhone%252BJourney.jpg Work - PeopleShop While at Leo Burnett, I helped conduct research for a category wide study that revealed the attitudes, behaviors and motivations of shoppers from both North America and Europe. The learnings from PeopleShop gave our clients, including Samsung, a better understanding of the more dominant shoppers in their category. What made these shoppers tick? What influenced them to decide on one phone over another? (Here is 1 of the 6 shopper journeys which I crafted for the mobile phone category) https://www.racheldcampbell.co.uk/home daily 1.0 2026-03-12 https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/eabc5e2a-6a06-47f5-a0ab-6539400bff72/IMG_4404.JPG https://www.racheldcampbell.co.uk/connect daily 0.75 2026-03-12 https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/3a4956b8-8f98-4da9-b961-c5ee81a1650c/IMG_6329.png https://www.racheldcampbell.co.uk/resume daily 0.75 2026-03-23 https://www.racheldcampbell.co.uk/artwork daily 0.75 2026-03-12 https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1597421219751-2LR1UG46I3Z4YWPYMA2H/183320_1014885565571_1028010163_30004875_9551_n.jpg Art Up close (oil pastel on paper) https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1597421255517-XRB3NSAUUI0GDLXCE1N1/460297_1808373762280_1364852677_o.JPG Art Sao Paulo (acrylic & oil on canvas) https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1597421292318-6489IDA10OYSKBMTVXGK/DSC04484.JPG Art My take on L'Absinthe by Edgar Degas (oil on canvas) https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1597421417269-PAFSL2SDOEBV1P0HVSTJ/1929409_1149109601088_3759145_n.jpg Art My Hometown (oil on canvas) https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1597421401597-D8CKRQHKEWTZ45WEK20V/1927621_1092207778578_8602_n.JPG Art https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1597421455262-OSVE379K09K7OCK3I2K4/185984_1014885605572_1028010163_30007663_1630_n.JPG Art Intrigued (oil pastel on paper) https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1597421485692-A0O1PIVVQG4L4GSK4939/316215_1606865564701_228803225_n.JPG Art https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1597421517871-KC407W5A4K8SOIETD0V8/189660_1014885645573_1028010163_30007664_3284_n.JPG Art London Eye (oil pastel on paper) https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1597421561798-B3X7Y38SI8HACLA48NQX/DSCN6172.JPG Art Feria de Abril (oil on canvas) https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1597421637755-OV1EHZQ0NMC30CEFVZ7Q/Image+1.JPG Art https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1597421714944-94W5PXXWQB1VRRGBILPI/Image+7.JPG Art https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1597421773436-VS845GF0XGOSQ7D1BJP2/Image+6.JPG Art https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1597421880732-TJRFSNULJPDVY77IS4FK/IMG_4014.jpg Art Deep Thoughts at Sea (oil on canvas) https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1597421959371-FLPUOV0RGBM98G6PFGOS/DSC03749.JPG Art Color blind (mixed media) https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1597422209696-IF84EDCDAPBR8S7OU3RL/DSCN5451.jpg Art This is my brain on art (oil on canvas) https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1759434799148-IONW2TR5TABJP62GLGC6/IMG_2475.png Art https://www.racheldcampbell.co.uk/recognition daily 0.75 2026-02-20 https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/674e279a-91e9-439b-920a-09d5fd35a610/Screenshot+2026-01-16+at+4.00.19%E2%80%AFPM.png Recognition & Awards https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/fcbe4a82-f80b-4710-afe0-69e19699acbf/Screenshot+2026-01-16+at+4.03.52%E2%80%AFPM.png Recognition & Awards https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/dd25a61d-3125-4258-bb40-8df72ecef48a/Screenshot+2026-01-16+at+4.05.15%E2%80%AFPM.png Recognition & Awards https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/f892c4fa-1973-4dda-881a-b8d47b403077/Screenshot+2026-01-16+at+4.08.27%E2%80%AFPM.png Recognition & Awards https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1045ace2-93b0-4730-80ba-3d1103f9c5a4/F902657D-DD01-487F-99ED-F49A91EFBFA2.jpeg Recognition & Awards https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/f78bc8fd-44b6-423d-8f63-d86c337881e6/Screenshot+2026-01-16+at+4.09.25%E2%80%AFPM.png Recognition & Awards https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/4454f600-e4dc-403e-b5dc-3f250873dd83/4As_1014_C-4723-LO.jpeg Recognition & Awards https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/21bd0918-7118-45cf-81d5-25950ae42797/Screenshot+2026-01-16+at+4.15.15%E2%80%AFPM.png Recognition & Awards https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/6e001a8b-273e-4d61-8e2b-4db634c2f5cc/IMG_9932.jpeg Recognition & Awards https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/406e5a4f-bd32-4143-b818-158c81967b90/IMG_9936.jpeg Recognition & Awards https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/c8fff90c-8815-4616-93bd-5f7879382ae1/Screenshot+2026-01-16+at+4.27.59%E2%80%AFPM.png Recognition & Awards https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/639dc686-bde7-4f6a-a9da-0f528ae63bd1/Screenshot+2026-01-16+at+4.33.25%E2%80%AFPM.png Recognition & Awards https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/d320087a-287d-49ac-a444-9ad379faed1c/Screenshot+2026-01-20+at+2.05.03%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/e69c9ee4-d123-4a7d-933c-b37a10d9d5ad/Screenshot+2026-01-21+at+1.35.53%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/4856d1d8-7c98-4ae0-8abb-18cdd631ee90/Screenshot+2026-01-20+at+2.37.19%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/641f4965-244e-401b-b0d1-514458466e2a/Screenshot+2026-01-21+at+2.07.13%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/74367a7e-05c2-4566-b4e7-d391c3a19fad/Screenshot+2026-01-20+at+2.20.46%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/8ec2a628-5bc9-4737-a5ac-ffd31e6c6f2a/Screenshot+2026-01-20+at+2.26.51%E2%80%AFPM.png https://www.racheldcampbell.co.uk/aboutme daily 0.75 2026-03-12 https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/45e1f781-3c80-4f17-93c6-b53e877a6188/Screenshot+2024-02-16+at+18.25.28.png About Me https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1593175513494-T9JHY2V13OU6SI0M813S/Always_PMS_274_logo11.jpg About Me https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1704893053670-INYYAT4KEO3QF7AZCQ40/Screenshot%2B2024-01-10%2Bat%2B13.13.48.jpg About Me https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1593174393909-6NXFL6EU4I50VYNI4ABN/tesco-1.jpg About Me https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1593174373587-WN1CFPJS52WU28LOUITR/samsung-logo-text-png-1.jpg About Me https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1593174386349-ANGMC2LT1VT4GG5OQ27H/procter-gamble-1-logo-png-transparent.jpg About Me https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/d30c117f-7a38-44cb-809f-198cffe0bd5d/Screenshot+2025-03-14+at+12.29.22%E2%80%AFPM.png About Me https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1637000032965-NGR9FXX9HYAL2W0MYCVN/aon_logo_B_W.jpg About Me https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1593182119501-V66P2JDCG8A2HSP3Z67F/ju4qw9agkcYKBVPSY3GWh8-1200-80.jpg About Me https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1593174677580-HWVBKDQ2OU9B7Q82ORPA/ab-inbev_logo_detail_bw.jpg About Me https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1593176491912-AHVRAG6O76D4VOBUNEAL/oNnHAId__400x400.jpg About Me https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1593175380153-99E397LVZO63TW5TBVSG/millercoors.jpg About Me https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1593174434533-VP5A351BUOW1BC8V9XW8/logo-western-union-png-https-www-westernunion-com-blog-wp-content-uploads-2016-06-cropped-wu-sec-cmyk-wu-logo-png-512.jpg About Me https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1593176233245-WF4C9D8K2JJIW9N78Z88/symantec-norton-password-manager_z3tb.1024.jpg About Me https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1593175321283-EN1N4UKWTZ5C4FWIUP2W/coor%252Blight.jpg About Me https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/5db8e5cf-3f9d-4bdd-bdd7-d0194bcb9e48/Screenshot+2025-03-14+at+12.29.37%E2%80%AFPM.png About Me https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1593182053331-CPWHBKIH5IBC02TNU7U2/267-2671196_anheuser-busch-budweiser-number-tshirt-brands-logo-bud.jpg About Me https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1593176343082-NKHEJ6RUU6SHXXJMFPF4/kroger_logo.jpg About Me https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1593176365986-T63ERIN9JWF4WKMHDUKH/047nVY1JTMQAAbiPwFYfVgy-9.fit_scale.size_1028x578.v_1569480101.jpg About Me https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1593182124982-1CFU0O38BF2U0LQW99E3/cvshealth_logo_detail.jpg About Me https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1593349221031-B3B8ZTYYV5MKWJ6MND4Q/IMG_1735+2.jpeg About Me - Half Artist. When I’m not working, you’ll likely find me in a museum. I’m an avid oil painter with a BA in Fine Arts, and painting remains a core creative practice for me. Museums are my church. They get me out of my head, surprise me, and often give my brain the reset it needs. https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1593349276709-EAKBX6WQHU9FZWU4KKRZ/IMG_1735.jpeg About Me - Half Analytic Nerd Alongside Fine Arts, I also hold a BA in Advertising. A combination that sparked a lifelong fascination with how creativity can impact human behavior. Why certain films divide opinion. Why some brands earn devotion over others. Exploring these questions, and uncovering the deeper truths behind our choices is what drives my work. https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/71218f55-bdea-4978-9922-01ed9205b191/IMG_3596.jpg About Me - A Southern girl in Austin… Currently based in Austin, Texas, I work as a freelance strategy consultant with agencies and brands across the U.S. Raised in North Little Rock, Arkansas, I’m a Southern girl at heart with a global outlook shaped by living and working in great cities like San Francisco, Chicago, and most recently, London. Off the clock, you can find me soaking up the sunshine on a family hike, seeking out the city’s best tacos, or catching one of Austin’s many outdoor concerts. https://images.squarespace-cdn.com/content/v1/5ed1264680ac6c0ee0b8e822/1593182570459-M62HDG28PNH40SQ99JOY/IMG_9963.jpg About Me - …with diverse experience on award-winning brands. Over the years, I’ve partnered with a wide range of brands and retailers (see above). While each experience has shaped how I work today, few have stayed with me as powerfully as my time on the P&G Always #LikeAGirl campaign. What began as a brief centered on confidence — and a simple social-experiment— grew into a piece of work that resonated far beyond our expectations, earning recognition including a Gold Global Effie Award, a Glass Cannes Lion, as well as an Emmy for Best Commercial in 2014. More importantly, it set a lasting benchmark for me of what’s possible when clients and agencies collaborate with trust, ambition, and shared purpose. It’s a standard I continue to bring to every new partnership. https://www.racheldcampbell.co.uk/get-started daily 0.75 2025-05-09 https://www.racheldcampbell.co.uk/get-started/p/relationship-with-youothers-rrnrd monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560190004400-XTA0DF0S9WOZJUG994C8/Stocksy_txp824ffa5crXt000_Original_845035.jpg Get Started - Relationship with You+Others https://www.racheldcampbell.co.uk/get-started/p/relationship-with-others-bp3dd monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560189982811-KFAJF1TCUH1SXZ827UMC/Stocksy_txp824ffa5crXt000_Large_844923.jpg Get Started - Relationship with Others https://www.racheldcampbell.co.uk/get-started/p/relationship-with-you-2g7nn monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560189874730-3B0TSLDUHTQ93497V3L8/Stocksy_txp824ffa5crXt000_Large_844934A.jpg Get Started - Relationship with You